category_news

Liesbeth Zandstra - Making Healthy Habits Irresistible

Published on
August 19, 2024

Liesbeth Zandstra joined AigoraCast to discuss her research on making healthy and sustainable food choices preferred. She highlighted the importance of collaboration between academia and industry to address global food system challenges and develop innovative solutions and technologies.

Liesbeth Zandstra is Science Leader Consumer Science at Unilever Foods Innovation Centre Wageningen and professor of Food Reward and Behaviour at Wageningen University and Research (The Netherlands). Her main research focuses on scientific challenges to find new ways to make the healthy and sustainable choice the easy and preferred choice. She is particularly interested in the psychophysiological and behavioral effects of foods as well as new methodologies for better understanding sensory perception and consumer behaviour.

You can listen and read the podcast AigoraCast ‘Making healthy habits irresistible’ here.